Using Experiences to Immerse Customers in your Brand

Experiential. Interactive. Customizable. These are the just a few of the buzzwords thrown around on every zoom call and at the top of all of our minds when it comes to customers in the Experience Economy. First coined by Joseph Pine II and James H. Gilmore’s book from 1999, “The Experience Economy” was the establishing of a new kind of economic offering. It was different from a commodity, good, or…